Khadija Zaman — SEO & AI Search Field Notes https://khadijazaman.com/blog/ Practical writing on SEO, AI search visibility (GEO/AEO), semantic content strategy, and marketing automation. en hello@khadijazaman.com (Khadija Zaman) I Built a Test Designed to Break My Own Study. Two Findings Didn't Survive. https://khadijazaman.com/blog/breaking-my-own-study/ https://khadijazaman.com/blog/breaking-my-own-study/ Mon, 03 Aug 2026 00:00:00 GMT AI Search How I rebuilt my cross-engine AI citation study from scratch, ran it against a permutation null, and retracted two headline findings that didn't hold up. Topic Cluster Architecture That Actually Scales Organic Traffic https://khadijazaman.com/blog/topic-cluster-architecture/ https://khadijazaman.com/blog/topic-cluster-architecture/ Tue, 14 Jul 2026 00:00:00 GMT Content Strategy Publishing more rarely fixes a plateau — fragmented architecture does. How to structure pillars, clusters, and internal links so authority concentrates. How to Get Your Brand Cited by ChatGPT, Gemini and Perplexity https://khadijazaman.com/blog/get-cited-by-ai-search/ https://khadijazaman.com/blog/get-cited-by-ai-search/ Tue, 30 Jun 2026 00:00:00 GMT GEO / AEO Ranking #1 in Google no longer guarantees you appear in an AI answer — the systems judge content differently. A checklist to make pages retrieval-ready. SEO vs AEO vs GEO: What Each One Actually Means, and How to Sequence Them https://khadijazaman.com/blog/geo-aeo-vs-seo/ https://khadijazaman.com/blog/geo-aeo-vs-seo/ Thu, 18 Jun 2026 00:00:00 GMT AI Search SEO, AEO, and GEO are layers, not rivals. A working definition of each, where they genuinely diverge, and the order to build them so the work compounds.